Leverage Your Podcast: Helping Entrepreneurs Via The Power Of Podcasting
Plus...Immigrantly podcast engenders cross-cultural conversations
In July 2024, Leverage Your Podcast, which began in early 2016, won the Ear Worthy Award for Best Podcasting Success show for 2024.
Created and hosted by Lyndsay Phillips, who is the CEO of Smooth Business Podcasting, Leverage Your Podcast isn’t necessarily a show for podcasters but for entrepreneurs and lifestyle business acolytes who wish to learn how to use a podcast to promote, grow, and brand their business.
Large companies have been polishing their brand via podcasting for several years, with“The Message” by GE, “The Sauce” by McDonald’s, “Innovation” by Johnson & Johnson, and, my favorite, “Inside Trader Joe’s,” which is close to 80 episodes.
Phillips, a speaker, guest expert, and creator of the Podcast Leverage System, is your mentor as listeners soak up her wisdom and that of her guests.
This show is for podcast hosts and guests. It brings insider secrets from podcast industry experts and entrepreneurs who have created successful lifestyle businesses through podcasting.
Here’s what Ms. Phillips has to say about her podcast: “We’ll cover all parts of podcasting—guesting, advertising, launching, producing, promoting, and leveraging—plus share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize, and simply grow their business.”
Many businesses are following this successful strategy. For example, in Southern New Jersey, Suite Recording, an audio and video podcast recording studio in Mount Laurel, New Jersey, hosts a podcast by a local insurance company to brand and grow its business while offering listeners valuable content about their purchasing decisions in the industry.
“Our client wants to reach out to its customers and found podcasting is a valuable avenue for communication,” says Suite Recording co-owner and sound engineer Joe Gangemi.
While growing a successful Content Marketing Agency and launching many podcasts (including her own), Phillips quickly learned the true power of podcasting. Passionate about helping clients strategically leverage and repurpose their podcast interviews, she creates branded, authority-boosting content that expands your reach, attracts your ideal client, and generates leads.
Lyndsay Phillips has been featured on MSN, NBC, and Fox, published in the Huffington Post, Daily Business Post, and Go Solo, guested on podcasts like John Lee Dumas’s Entrepreneurs On Fire and Joe Fairless’s Best Podcast Ever, and shared her expertise on numerous stages, including Podpros and Podfest (getting a Guinness World Record!). Her highlight was sharing the stage at Service Business Edge with Mike Michalowicz and Jay Abraham.
Phillips admits, “I love helping entrepreneurs build their authority and increase visibility through the power of podcasting with her Podcast Leverage System.”
I’ve listened to many episodes and found Phillips to be an excellent host, narrator, and interviewer. She has loads of energy, excels at explaining complex topics, and is an excellent motivator.
The episodes are short enough to consume quickly and still have plenty of valuable content. As a narrator, Phillips discussed the “5 Podcast Promotion Mistakes To Avoid” and was superb in organizing and dispensing valuable advice. I won’t steal her thunder and tell you the five mistakes. However, Phillips wisely advises to “be strategic and consistent and create content that achieves one or all three of these goals: interests a listener, solves a problem for them, or stimulates their interest.”
My favorite episode is the September 2nd show with Travis Albritton, head of marketing at Amaze Media Labs. Albritton has solid advice about using trailers to attract more listeners and subscribers and using statistics to understand your audience. On the episode, listeners can learn how to leverage a podcast trailer, why podcasts need a trailer, and how podcasters should measure success by properly interpreting analytics.
As an interviewer, Phillips shines and feeds off the energy of her guests. She listens well (an underappreciated skill for a podcast host), and she asks thought-provoking questions. You know, the type of questions you ask, “Hey, I would have asked that if I was there.”
There are thousands of podcasts that provide aspirational and current podcasters with podcasting tips and strategies. One such podcast is the superb In and Around Podcasting with Danny Brown.
Lyndsay Phillips has discovered the perfect niche between a podcasting tip show and a business improvement show. Her podcast accomplishes both goals with one superb episode.
Check out Leverage Your Podcast. Lyndsay Phillips is a natural as a teacher, coach, motivator, and business expert. She can help your lifestyle business through podcasting.
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Immigrantly Podcast: Cross-Cultural Conversations
Over the last decade, the word “immigrant” has been tarnished with allusions to illegality, stealing resources from existing citizens, exporting crime and violence, and robbing Paul to pay Pedro.
Although a sizable block of citizens in the U.S. have enmity towards immigrants, nations such as France, Hungary, and the United Kingdom have built political platforms based on such unbridled antipathy.
Although podcasting has seen more infiltration by right-wing extremists, multiphobic hate merchants, and misinformation mavens, the medium is still an oasis of multiculturalism and tolerance.
Exhibit number one is Immigrantly, a podcast that shares the stories of immigrant communities, exploring the multifaceted experiences of identity, culture, and belonging.
As the Immigrantly team says: “On our flagship podcast, Immigrantly, we dare to ask our guests what they think of America and what they hope for America.”
As a host, Saadia Khan dives deeply into explorations with her guests of stereotypical narratives Americans hold about immigrants and people of color. Khan and her team tenderly unravel the nuance and depth of the immigrant experience.
Immigrantly is partaking in discussions, and topics often overlooked in the mainstream media.
Saadia Khan is a Pakistani American immigrant, human rights activist & business major turned social entrepreneur. She is a Columbia University graduate with 12+ years of experience in human rights and six years of experience producing audio content. She has worked with U.N. Women and other U.N. entities as a small civil society organization focused on women’s rights.
Immigrantly is a weekly podcast that “celebrates the extraordinariness of immigrant life,” Khan notes. “We do this by providing our listeners with authentic, accurate insights into the immigrant identity in America.
Immigrantly has garnered significant recognition and has been featured in renowned media outlets such as the Nieman Storyboard, The Guardian, The Slowdown, and CNN.”
Khan is a terrific host, and the show's sound design is well-crafted. After all, the show has produced over 300 episodes, so they have the process down to a science.
What’s on the show? Here are a few examples:
On August 6, 2024, the show Immigrantly explores why they continue to face vilification despite over 70 million first and second-generation immigrants in America. Politicians echo alarming calls for mass deportations, but few captures the humanity of the immigrant experience.
In this episode, guests Antonia Cerejido and Lorena Rios, the brilliant minds behind the podcast Imperfect Paradise, Return to Mexico share the powerful journey of Daniel Zamora, an undocumented immigrant sent back to Mexico, revealing a story of grit, vulnerability, and strength.
On the June 24, 2024, episode, host Khan delves into the differences between individualistic and collectivist societies. This contrast becomes particularly striking when considering how people in individualistic cultures often face grief and struggles in isolation. Immigrants can deeply resonate with the emotional toll this solitude brings and the vital role of community and support.
On the March 28, 2023, episode, Khan was joined by Lionel Nicolau and Ilana Weitz, co-producers of the podcast Culture Jumpers. Together, the host and guests explore their experiences with cross-cultural relationships and how they navigate the challenges and joys of blending their diverse backgrounds.
Immigrantly produces other podcasts such as Banterly, Nationly, Sportly, and Invisible Hate.
Check out Immigrantly. This podcast attempts to create a more holistic society by elevating diverse perspectives and experiences.
We need that…desperately.