Let's begin with a fast review of 2023 in podcasting. Large companies like Spotify, which had stumbled into podcasting two years ago with no strategic business plan, were partially responsible for the boom and bust cycle that afflicted podcasting. As these large players flooded the zone with even more podcasts, more shows chased fewer ad dollars. Quality suffered, independent podcasters were hurt, and listeners grew angry and confused as chaos was the new frequency emanating from podcasting.
Four Trends That Can Endanger Podcasting In 2024
Four Trends That Can Endanger Podcasting In…
Four Trends That Can Endanger Podcasting In 2024
Let's begin with a fast review of 2023 in podcasting. Large companies like Spotify, which had stumbled into podcasting two years ago with no strategic business plan, were partially responsible for the boom and bust cycle that afflicted podcasting. As these large players flooded the zone with even more podcasts, more shows chased fewer ad dollars. Quality suffered, independent podcasters were hurt, and listeners grew angry and confused as chaos was the new frequency emanating from podcasting.